The Campaign

It's been almost a week since the end of our final presentation for SMM. I would like to thank every group member for their effort and team spirit during the span of our campaign. At times, it was frustrating and we had our differences, but it is through arguments that we could analyse and obtain the better conclusion. It was not a mutual decision to be in this module but everyone has been cooperative and giving. Yunhao has defined our roles well in his post.

I believe the main role I play is to analyse arguments and to support the idea that is more logical and feasible. I believe it is important to be fair and impartial during group discussions so that other members do not feel isolated. It is also important to convince them with valid reasons of your support for a certain idea, so that others will be more supportive towards your judgement in the future.

Other than that, I help to edit slides and tutorial answers. Also, I contribute for monetary purposes when the group requires it. On 10 Jan 2012, I send out 7 emails to respective owners of food blogs, however they have never replied. I believe I should have been more insistent in this important assignment because it would help a lot to raise awareness about our company. On 1st February, I also completed Tutorial 1 for SMM, which took around an hour since the answers are available in powerpoint slides 1.

Some of the problems we faced as a group was that it almost felt that we were 2 different sub-groups. Clinton and Fiona were one, while the other 3 of us formed another. We did not set up good communication when we first formed this group. The only way to Fiona seemed to be through Clinton whether during group discussions or notifications. Also, Yunhao was the only member with Clinton's number. I believe this lack of unity fueled our inability to work on our campaign during the entire of December and the execution of more strategies. However, during the second tier, our group felt more united and we began to progress with our campaign more efficiently. We used facebook to communicate more often when we could not contact through phone. The use of the task calendar also helped to define our work circle so that we would not be lost without communication at times.

I felt that task management between members could be better defined so that work would be more efficiently carried out, resulting in better quality results. This is because often we have uneven workload among members. It would be unfair to everyone but fortunately, everyone was understanding and did not make a fuss about it.

In conclusion, I have absorbed some experience in marketing and clearly understand the importance of social media in expanding businesses. I also thank my SMM tutor for giving tips and being helpful, boosting our performance in the second tier of our campaign.